Cami Juice branding & Campaign
Cami is a concept juice brand focused on the concept of sustainable packaging, They are a fairly modern brand with their main target audience consisting of young adults to teens, with a heavy focus on social media.
The project consisted of brand identity, packaging for their summer line, social media ads and discount vouchers.
The cami leaf emphasises the idea of sustainability whilst the handwritten typeface provides a personal touch.
Going forward with the sustainable theme the straw within the bottle is designed to look like a stalk of a plant.
The first set of social media ads focus on the patterns within the labels.
A catchphrase can be seen next to the bottle to further emphasis personality