Cami Juice

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Cami is a concept juice brand focused on the concept of sustainable packaging, They are a fairly modern brand with their main target audience consisting of young adults to teens, with a heavy focus on social media. ​ The project consisted of brand identity, packaging for their summer line, social media ads and discount vouchers.

The cami leaf emphasises the idea of sustainability whilst the handwritten typeface provides a personal touch.

Going forward with the sustainable theme the straw within the bottle is designed to look like a stalk of a plant.

Animated social media ad showcases all the flavours available.

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