Cami is a concept juice brand focused on the concept of sustainable packaging, They are a fairly modern brand with their main target audience consisting of young adults to teens, with a heavy focus on social media. The project consisted of brand identity, packaging for their summer line, social media ads and discount vouchers.
The cami leaf emphasises the idea of sustainability whilst the handwritten typeface provides a personal touch.
Going forward with the sustainable theme the straw within the bottle is designed to look like a stalk of a plant.
Animated social media ad showcases all the flavours available.